Experiture Announces New Marketing Solutions for Online Gaming and Casino Operators

Experiture today announces the release of its new customer experience marketing solutions for online gaming and casino operators. These solutions allow casino marketers to create, launch, measure and optimize their marketing programs across web, email, mobile and social channels.

In addition to multichannel database marketing programs that can include email, social, and mobile messaging, Experiture enables casino marketers to create fully-branded online “Player Destinations” that members can visit from any Internet-enabled device.

By linking Experiture with their existing property management systems, casinos can integrate players’ online and land-based profiles with Experiture's Player Destinations — allowing players who log in to see current special offers and promotions, as well as current loyalty program balances and other account information. The Experiture solution also provides casino operators with a comprehensive suite of reports on marketing results and player engagement.

Ahead of the potential legalization of Internet gambling in the US, Experiture’s Player Destinations empower land-based operators of all sizes to establish and grow their online presences — while at the same time, enhancing existing player engagement.

Also, with this release, Experiture unveils its newest marketing solution for online gaming and casinos: a branded mobile app that utilizes geo-fencing technology to allow casino operators to reach visiting players with location-based messaging and special promotions. This location-based messaging is composed and deployed from within the Experiture platform.

“Experiture is looking forward to helping casino operators synchronize their multichannel marketing programs and extend their casino experiences to the online world,” said Experiture CEO Tej Kohli. “And because Experiture is led by a team that has successfully deployed solutions for leading operators such as MTR Gaming Group and others – we can proudly say that only Experiture offers a robust, compliant marketing solution that casino operators everywhere can utilize.”

According to Experiture’s VP Product and Marketing, Noam Rubinstein, the new solution is part of the broader product strategy for Experiture. “Experiture is creating a range of customer experience marketing solutions for use by specific industries — starting with Gaming and Entertainment," says Rubinstein. "Today’s announcement evens the odds for casino marketers — because with Experiture, casino operators of all sizes can get access to an expanding range of affordable marketing solutions that have been created specifically to meet their unique needs.”

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Experiture Announces New Marketing Solutions for Online Gaming and Casino Operators.

Experiture today announces the release of its new customer experience marketing solutions for online gaming and casino operators. These solutions allow casino marketers to create, launch, measure and optimize their marketing programs across web, email, mobile and social channels.

In addition to multichannel database marketing programs that can include email, social, and mobile messaging, Experiture enables casino marketers to create fully-branded online "Player Destinations" that members can visit from any Internet-enabled device.

By linking Experiture with their existing property management systems, casinos can integrate players' online and land-based profiles with Experiture's Player Destinations -- allowing players who log in to see current special offers and promotions, as well as current loyalty program balances and other account information. The Experiture solution also provides casino operators with a comprehensive suite of reports on marketing results and player engagement.

Ahead of the potential legalization of Internet gambling in the US, Experiture's Player Destinations empower land-based operators of all sizes to establish and grow their online presences -- while at the same time, enhancing existing player engagement.

Also, with this release, Experiture unveils its newest marketing solution for online gaming and casinos: a branded mobile app that utilizes geo-fencing technology to allow casino operators to reach visiting players with location-based messaging and special promotions. This location-based messaging is composed and deployed from within the Experiture platform.

"Experiture is looking forward to helping casino operators synchronize their multichannel marketing programs and extend their casino experiences to the online world," said Experiture CEO Tej Kohli. "And because Experiture is led by a team that has successfully deployed solutions for leading operators such as MTR Gaming Group and others – we can proudly say that only Experiture offers a robust, compliant marketing solution that casino operators everywhere can utilize."

According to Experiture's VP Product and Marketing, Noam Rubinstein, the new solution is part of the broader product strategy for Experiture. "Experiture is creating a range of customer experience marketing solutions for use by specific industries -- starting with Gaming and Entertainment," says Rubinstein. "Today's announcement evens the odds for casino marketers -- because with Experiture, casino operators of all sizes can get access to an expanding range of affordable marketing solutions that have been created specifically to meet their unique needs."

Experiture's customer experience marketing platform for online gaming is now available to select casino operators.

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Mortgage Returns Selects Kim Goldstone as Director of Marketing

ST. LOUIS--(Business Wire)--Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, has selected Kim Goldstone as the company’s new director of marketing where she will supervise the marketing team and oversee all corporate communications.

Goldstone has more than thirteen years in marketing and corporate communications. Previously, she served as vice president of marketing for West Community Credit Union/TIGERS Credit Union,

 which holds over $150 million in assets with branches across central Missouri. While there, she was responsible relaunching the credit union’s brand image in 2013. Goldstone has also held senior marketing positions at a diverse list of companies, such as Quinn-Parker Creative, a St. Louis marketing firm; Stern Brothers and Co. Investment Banking; and the Walt Disney Company.

“As a marketing technology vendor, we were drawn to Kim’s experience based on her comprehensive career in the marketing industry,” said Jim Blatt, CEO of Mortgage Returns. “Her many talents enable us to create enhanced marketing solutions to promote our TRUE CRM solution to lenders so that they may increase the effectiveness of their marketing campaigns to boost their own competitiveness and grab marketshare.”

About Mortgage Returns

St. Louis-based Mortgage Returns provides a database-driven, automated marketing solution to help mortgage originators maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 9,000 mortgage originators nationwide. Mortgage Returns’ customized marketing solution also increases referrals and cross sell opportunities for more than 275 financial institutions. For more information about Mortgage Returns,

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Utilizing Amazon Web Services (AWS) for Digital Marketing Solutions

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If you are looking for a web application solution that can foster a more profitable online marketing capability to your website, the Amazon Web Services or AWS is gaining reputation in the industry today. There are various aspects of the Amazon Web Services that can help boost a digital marketing campaign and it is supported with case studies that have helped websites optimize its marketing stance in a competitive industry such as the digital marketing business. We have filtered some of the most promising case studies showing the amazing features and efficiency of the Amazon Web Services that positioned the AWS as one of the most reputed and credible web service providers in the market today.

Mobile solutions and social apps

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» Free Webcast: Marketing Gamification: Beyond Points, Badges, and Leaderboards

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The AWS offers its subscribers with different social and mobile applications that render to be effective as an internet based marketing solutions for business. The AWS delivers a scalable access to database, search, storage, cache and content delivery features, making it easier to run applications for better customer experience to your business website.

• The AWS mobile and social applications have wide database and storage capabilities that allow the deployment of different apps at a faster speed.
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• It offers its users the ability to choose the programming language platform that is more convenient for them.
• Its automatic scaling feature allows for the administration of applications that respond more efficiently and promptly according to the demands of traffic and distribution of services saving your mobile site against idle time and lost profits.
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• The AWS offers various cloud services of various infrastructures allowing the users to choose the most appropriate for their business and paying for that particular service only. This helps digital marketers save money from spending on unnecessary hardware alongside the burden of operating them.

The Ericsson Case Study

A leading mobile technology and a telecom service operator, Ericsson used the AWS cloud service called the Rightscale Cloud Management Platform (Rightscale). Because the company offers 2G, 3G and 4G technologies across various regions, it is crucial for the company to have hosting centers on these regions. It uses the Amazon EC2, Amazon S3 and the Rightscale service to host its services. The company uses the JavaSE on MySQL and the company is currently enjoying the automation and global hosting features that are compatible with the Amazon Redshift that makes their services faster using the AWS hosting service.

Cloud computing web services

One of the best features of the AWS is that its highly flexible cloud computing services runs on any software allowing the users to opt for whatever cloud computing platform they choose. You can also use any content management system tool for your website without causing issues when running them on AWS. Because your website traffic is not uniform throughout the day, the AWS is capable of adjusting to its data management processing needs. There are also many cloud computing platforms resources available at your disposal and you only get to pay for those that you actually use that you find more relevant to your business market.

The AlphaSense Case Study

AlphaSense is a financial technology company that delivers search engine services for finance to help its users find appropriate search query results on financial concepts, topics, and ideas. Using semantic search, 

AlphaSense provides search results in an instant using the Amazon Web Services. The company is able to leverage on the AWS speedy data processing service and its search engine users can enjoy the quick search capabilities of AlphaSense for financial semantic searches. The ultimate goal of the company is to provide in-depth insights about the investment opportunities available for its clients and it indexes the documents stored in the data warehouse regularly in order to discover more and better financial concepts.

The accomplishment in using the Amazon Redshift is that despite loads of data are stored in millions of documents the retrieval of old and new data is at a quick speed. Re-indexing data that usually takes weeks to complete id cut down using the Amazon Redshift. According to the company administrators, Amazon Redshift is capable of delivering cost effective computational resources with faster and more efficient process of data retrieval without any downtime and disruption on the system operation. The highlighted benefit of the Redshift is also in terms of the cost and speed on its data processing system which only takes a couple of hours instead of weeks to load and at a cost of $80 instead of the usual $5,000 cost.

The Pinterest Case Study

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The Pinterest also tried using the Amazon Web Services and it is able to manage its growing platform in a more cost effective process with a minimal number of employees to manage its data warehouse system. The platform is growing with about millions of users from the 50,000 users that initially enjoy pinning images on the platform. 

Now, with about 17 millions of users the Pinterest’s rapid growth is causing more additional data on its system and the site does not need much staff to manage the huge data collected, leaving the task to AWS in managing its social applications. The AWS can store more than 8 billion objects on the cloud at 400 terabytes. Pinterest uses the Amazon Elastic Compute Cloud and the Amazon Simple Storage Service for social data and application management.

The Mobli Case Study

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Mobli is a social media platform dedicated for video and photo sharing. With about 13 million of users across the globe, the demand for a smoother, faster and more efficient processing and storage of data and management is needed. While the company is already using cloud computing for data storage, it needs bigger data storage system but it can be costly to maintain cloud data and to use physical servers. The Amazon Redshift is able to deliver a flexible, reliable and cost effective solution on data warehousing and storage. Mobli is using the Amazon Relational Database Service that provides access and control over the database in just a few clicks.

 The Amazon Elastic Compute Cloud is used in video transcoding and to aggregate feeds on Mobli’s various servers on the web with ease. The Amazon Simple Storage Service stores the company’s videos and images while the Amazon CloudFront is used for storing content from the server. Using the Amazon Web Services reduce the costs needed for maintaining the infrastructures and also serves well as a time consuming tool in processing millions of data from the servers. The AWS manages the IT work giving the users more freedom from the burden of server maintenance and data management process.

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Mortgage Returns Selected as a 2014 Top Service Provider by Mortgage Technology Magazine TRUE CRM provider recognized for innovative database management and analytics platform used by mortgage originators to generate leads

ST. LOUIS, May 20, 2014 (BUSINESS WIRE) -- Mortgage Returns , a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, was recently named a Top 50 Service Provider by Mortgage Technology, which recognizes top technology vendors in the mortgage industry.

Mortgage Returns was chosen based on its TRUE CRM system, a database-driven, automated marketing solution that enables lenders to capitalize on relationships by improving the effectiveness of their marketing campaigns. Mortgage Returns’ CRM enables lenders to more effectively target prospective borrowers, current customers and referral partners with automated, one-to-one marketing.

The nominees were judged on four criteria: continued advancement of technology and services, viable revenue model and value proposition to customers, exceptional customer service and unique impact on the mortgage industry. Nominations were judged by the Mortgage Technology editorial staff and focused on vendors’ accomplishments in the past 12 months.

“It is a great achievement to be listed among this year’s top service providers,” said Jim Blatt, CEO of Mortgage Returns. “To be recognized illustrates that the mortgage industry is continuing to evolve towards using more comprehensive marketing solutions, which allow lenders to maximize marketing ROI, boost profitability with reporting capabilities and strengthen relationships with their customers, prospects and referral partners.”

About Mortgage Returns

St. Louis-based Mortgage Returns provides a database-driven, automated marketing solution to help mortgage originators maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 9,000 mortgage originators nationwide. Mortgage Returns’ customized marketing solution also increases referrals and cross sell opportunities for more than 275 financial institutions. For more information about Mortgage Returns,

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MarketDeveloper Welcomes Data Expert Tim Pottinger as Business Development Director

MarketDeveloper Welcomes Data Expert Tim Pottinger as Business Development Director

May 09, 2014 (Menafn - M2 PRESSWIRE via COMTEX) --MarketDeveloper is delighted to welcome Tim Pottinger to their expanding team as Business Development Director. Tim joins the Marketing Automation specialists from CallCredit Information Group where he spent a highly successful eight years working within their Marketing Solutions division as both Database Solutions Director and Commercial Director.

London, UK - Tim Pottinger has a wealth of experience within the data sector and is widely regarded as a key player in the industry having assumed Director roles with Callcredit Information Group and previously with Identex (now known as Rapp). Tim will bring his experience and enthusiasm for Database Solutions and help MarketDeveloper expand its already strong list of major clients including The Mail, Visit Wales, Glasgow Life and Cosmos Tours and Cruises.

MarketDeveloper completed the highly complex and extensively configurable v5.1 of its Marketing Automation solution in 2012 and has spent the last two years expanding its client base as well as further developing the solution. MD v5.1 has grown significantly in recent months to incorporate Social Media channels, high end Conversational Marketing capabilities, Microsoft Outlook integration and Survey Management. All of this sits on top of the key function of the cloud solution, to provide marketers with the ability to communicate with their customers.

Marketing Insight Director Paul Schulz said of this latest hire, "We are delighted to welcome Tim Pottinger to the team. Tim is a highly experienced data professional and with him on board we are confident we can provide even more brands with the ability to communicate with their customers and make their marketing department the best it can be."

Tim Pottinger commented, "MarketDeveloper is an organisation that has great potential for rapid growth, they have developed an excellent product that allows brands to have easy access to a single customer view and personalise both online and offline communications. They have a great team of people and a strong client base."

Marketing Automation is enjoying significant media attention and is widely tipped by organisations such as Gartner to become the top priority for IT spend in 2014. By providing a highly configurable off the shelf solution with all the functionality of a bespoke system MarketDeveloper is hoping for a highly successful year.

For more information on MarketDeveloper's unique brand of Conversational Marketing and Cloud based Marketing Automation visit our website.

MarketDeveloper is a software company based in Egham. The 5.1 version of their solution provides state of the art CRM, marketing automation and conversational marketing.

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MarketDeveloper Welcomes Data Expert Tim Pottinger as Business Development Director

MarketDeveloper is delighted to welcome Tim Pottinger to their expanding team as Business Development Director. Tim joins the Marketing Automation specialists from CallCredit Information Group where he spent a highly successful eight years working within their Marketing Solutions division as both Database Solutions Director and Commercial Director.

London, UK (PRWEB UK) 8 May 2014

Tim Pottinger has a wealth of experience within the data sector and is widely regarded as a key player in the industry having assumed Director roles with Callcredit Information Group and previously with Identex (now known as Rapp). Tim will bring his experience and enthusiasm for Database Solutions and help MarketDeveloper expand its already strong list of major clients including The Mail, Visit Wales, Glasgow Life and Cosmos Tours and Cruises.

MarketDeveloper completed the highly complex and extensively configurable v5.1 of its Marketing Automation solution in 2012 and has spent the last two years expanding its client base as well as further developing the solution. MD v5.1 has grown significantly in recent months to incorporate Social Media channels, high end Conversational Marketing capabilities, Microsoft Outlook integration and Survey Management. All of this sits on top of the key function of the cloud solution, to provide marketers with the ability to communicate with their customers.

Marketing Insight Director Paul Schulz said of this latest hire, “We are delighted to welcome Tim Pottinger to the team. Tim is a highly experienced data professional and with him on board we are confident we can provide even more brands with the ability to communicate with their customers and make their marketing department the best it can be."

Tim Pottinger commented, “MarketDeveloper is an organisation that has great potential for rapid growth, they have developed an excellent product that allows brands to have easy access to a single customer view and personalise both online and offline communications. They have a great team of people and a strong client base.”

Marketing Automation is enjoying significant media attention and is widely tipped by organisations such as Gartner to become the top priority for IT spend in 2014. By providing a highly configurable off the shelf solution with all the functionality of a bespoke system MarketDeveloper is hoping for a highly successful year.

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